ET POLAND – Part of ET GROUP
Flexible partner at the heart of CEE
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ET Poland is a flexible partner at the heart of CEE
ET Poland is the newest addition to the ET Group and serves as our central hub for the Central and Eastern European region. Based in Warsaw, we combine local presence with global reach – building strong partnerships with retailers, distributors, and online platforms across the region.
"Speed, transparency and commitment – that’s what we value in ET Poland. It’s a strong partner for any brand or retailer entering CEE."
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Trading and wholesale
ET Poland delivers a full-service B2B setup tailored to the Central and Eastern European markets – combining local market insight with the scale and capabilities of the ET Group.
We offer:
Wide product assortment
Consumer electronics, gaming, lifestyle accessories, personal care and more – from leading global brands.
Flexible B2B solutions
Tailored wholesale and distribution models to fit retailers, marketplaces, and e-commerce operators.
Fast and reliable logistics
Efficient handling and delivery across Poland and neighboring CEE countries via our integrated logistics partners.
Local support, global access
A dedicated Warsaw-based team connected directly to our sourcing, finance, and operations units in Denmark.
Data-driven insight
Real-time market data and forecasting tools to support purchasing, pricing and planning.
Locally rooted – globally connected
As part of Coolgroup and the ET Group, ET Poland bridges our international supplier network with the Polish and broader CEE markets. We manage the entire value chain – from sourcing and logistics to sales and support – with local expertise and seamless execution.
We strive to make a positive contribution to the world around us.
CoolGroup invests in retail, fashion, technology and business innovation. We are proud to support a diverse and meaningful cluster of companies and startups, where our investment approach is always long-term and responsible.